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Click statistics are great, but knowing where your generation’s followers are coming from is also important. With demographical information, it can help you decide whether your Tweet should be in another language, or help you decide which countries you should target for say, Twitter contests or special deals.

TTR – Tweet Through Rate and Count

Ever wondered how many people actually tweet your generation’s tweet? We did. Just reporting the amount of clicks your link receives isn’t enough to determine how successful your campaign was. For every generation with TTR enabled, Clicktotweet.me reports the amount of individuals that actually follow through and tweet your generation’s message, versus the amount of people that clicked the link and bailed. We dub these terms, “TTC” (Tweet Through Count) and “TTR” (Tweet Through Rate). To find out more about how this system works, visit our help documentation for TTC and TTR.

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